Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective

Determinants of Purchase Behaviour of Online Consumer

Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...

A Meta-Analysis on the Determinants of Online Review Helpfulness

Online consumer reviews can help customers decrease uncertainty and risk faced in online shopping. However, information overload and conflicting comments in online reviews can get consumers confused. Therefore, it is important for both researchers and practitioners to understand the characteristics of helpful reviews. But studies examining the determinants of perceived review helpfulness produc...

Investigating Determinants of Voting for the "Helpfulness" of Online Consumer Reviews: A Text Mining Approach

The “helpfulness” feature of online user reviews helps consumers cope with information overloads and facilitates decision making. However, many online user reviews lack sufficient helpfulness votes for other users to evaluate their true helpfulness level. This study empirically examines the impact of the various features, that is, basic, stylistic, and semantic, of online user reviews on the nu...

Exploring determinants of voting for the "helpfulness" of online user reviews: A text mining approach